Accueil - Point du Jour International

International distribution
of documentary films
and factual TV programmes
Catalogue News New Projects About Us
> Online viewing of our videos (restricted access)
Login
New releases Award-winning Programmes
Browse catalogue by alphabetical order
AND by: Title   OR    Director
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Category:
Society & Human Interest, Science & Environment

Keywords:
Economy, Health, Investigation, cuisine - food


Producer(s): POINT DU JOUR

Coproducer(s)/co-financing:
FRANCE 5 - France Télévisions

Length:  1x52

Format:  One-off

Original version: French

Nationality: France

Year: 2014

Rights: worldwide

Support(s):  HD file

Program available
by ADAV

SELL-BY DATES: BEST IF USED WITH CARE

Director(s): Etienne DE CLERCK – Writer(s): Etienne DE CLERCK   Contact Contact   Download Print page

Play
Just completed in its French version!

All food products bear on their packaging a stamp indicating the expiry date.
Faced with a yogurt whose sell-by date is history, we can observe two types of behaviour. There are those who sincerely believe that on the night of the 27th a swarm of deadly bacteria would attack the food, thus condemning to the worst gastric suffering anyone approaching it too closely and, pronto, throw out the offending product. And there is the other option that consists of quickly gobbling up the food in question on the premise that it’s better to take a little health risk than to succumb to the major vice of our society: WASTE!
Both reactions – equally irrational – bring about the same effect: we rush back to the store to restock. In fact, the indication of expiry dates which was meant to protect us has become a “consumer accelerator”... What are these dates really good for? Are they reliable and truly credible? What do they reveal about our health anxieties and how do they influence our consumer patterns in a society that made it a priority to deal with the problem of waste?
This is the purpose of this investigation that undertakes a humorous exploration into the depths of our fridges and food cupboards.
AVAILABLE FOR SCREENING: French version only!
  • Home
  • Catalogue
  • News
  • New Projects
  • About Us
  • Terms & Conditions
  • Lisez ce contenu en français
  • Store